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Samsung and Bang and Olufsen launch Serenata phone at Apple’s iPhone

Samsung in partnership with Bang & Olufsen today unveiled their latest mobile phone, the Serenata which has a number of features in common with the iPhone and is intended to go on sale in Europe by the end of September 2007.

Samsung Bang and Olufsen Serenata phone

The design is unusual. In fact the Serenata doesn’t look like a mobile phone at all. The top half incorporates a large navigation wheel below which is the touch-sensitive screen. The is no array of buttons to be found on the device.

The navigation wheel is intended to allow the phone to be used one-handed and it is set up to control all the primary functions of the phone. The touchscreen is for secondary navigation and selections.

The phone has two modes — music and phone and a button on the handset switches it from one to the other. The current mode is indicated by the main background colour of the screen: red indicating music mode and blue, phone.

Sound is heard via an amplified system and built in speaker and bass system and can play music like this for up to five hours or for 13 hours through a headset. There is sufficient battery power for three hours of talk time.

A major point of difference between the iPhone and the Serenata is the on-board memory for music storage as the latter only comes with 4Gb. Apple is shipping 8Gb iPhones at the moment and will probably ship 16Gb versions next year so the Serenata is playing catchup if it wants to be seen as an alternative to the Apple ubergadget.

The phones operates over GSM networks in the 900, 1800, 1900 MHz bands as well as with HSDPA services on 3G. Users can send e-mails and SMS messeges and the phone can store up to 1,000 contacts in its address book. The software allows the production of to-do lists and calenders.

Here are the stats:

  • Standards-GSM / GPRS / EDGE 900/1800/1900 MHz UMTS / HSDPA
  • 2100 MHz, 1.8 Mb / s
  • Sensory display with a resolution of 240×240 pixels, displaying 260 K colors
  • Interface – Bluetooth 1.2, USB 2.0
  • WAP 2.0
  • Support formats MPEG4, H.263, WMV, MP3, AAC, AAC +, e-AAC +, WMA, MTP / WMDRM
  • Company functions Bang Oufsen and Samsung-enhanced music library, ringtones Bang Olufsen, wizard ( “Welcome Sequence”)
  • 4 GB of memory built
  • Dimensions – 109.5 x63×19, 7 mm

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