At CES LG demonstrated a curved OLED screen with the inspiring moniker of EA9800. The curved screen featured proprietary WRGB technology which LG claims renders colours that are practically indiscernible from those in nature. The screen is also gently curved so that, as long as the viewer is sufficiently distant from the device, the entire screen surface is equidistant from the viewer’s eyes.
The OLED curved screen
Havis Kwon, President and CEO of LG’s Home Entertainment Company said:
“LG is the first to launch the 55-inch OLED TV. We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before. The new curved model complements our core OLED TV family with a unique design that capitalizes on the thinness of the screen and the aesthetic beauty of OLED TV.”
The WRGB technology is a unique four-colour pixel system that features a white sub-pixel, which works in conjunction with the conventional RGB setup to enhance the color output. The built-in Color Refiner delivers further tonal enhancement, resulting in images that are more vibrant and natural than earlier models. The 55-inch OLED TV also offers an higher contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. To complement the higher contrast ratio and enable deeper black pixels, a High Dynamic Range (HDR) algorithm has been incorporated. This technology also ensures contrast ratio consistency and maximum color separation.
One of the advantages of OLEDs is that they generate their own light so there’s no need for a back-light. This allows OLED screens to significantly reduce their weight and depth over competing technologies such as LCD and 4K. LG claims that “the EA9800’s streamlined, ultra-modern design and curved screen remove any hint of visual distraction to maximize the viewing experience”, though they seem to gloss over the mocking black border that runs around the edge of the device. The weight has been reduced by the use of Carbon Fibre-Reinforced Plastic and to ease installation the new model also ships with a wall bracket that allows a single person to complete the entire install.
Basic functions of the EA9800 such as controlling volume and switching on and off are operated via a sliding touch key located below the screen. LG calls this their Smart Touch Control and claims that it results in a more attractive appearance and a better control experience.
No word yet on prices or availability.