A new name in technology has appeared lately seeming to offer the solution to all our domestic troubles. And those of us condemned to a life of gardening, baby-care and household chores cannot be blamed for igniting a tiny flame of hope when we peruse the buynlarge web site.
Buy n Large is promoting a full line-up of household robots including:
- SALL-E, a carpet and curtain cleaing robot
- GAR-E, a lawn and hedge trimming robot
- NANC-E, a baby care robot and
- WEND-E, a laundy robot.
The site includes images of all the robots and a basic spec of each and all within a corporate website that looks and feels like the marketing efforts of a well-financed startup. It looks as if our days of drudgery are at an end — but don’t be fooled.
It’s all fake.
The company is fake. The robots are fake. That little ray of hope that came to life in your sole as you were reading this? It was fake!
The site is part of Disney/Pixar’s viral marketing campaign for it’s upcoming film WALL-E due for release in June next year (that’s 2008 in case you’re visiting from the future). The film plot is built around an earth-moving robot, WALL-E, which strangely enough is not featured on the promotional web site.
Viewed in this light the site is quite entertaining and it can’t be denied that as a marketing ploy it certainly works after all you’ve read to the end of this article haven’t you and you’re going to click the link aren’t you (here it is again).